Instagram’s Epic Fail

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This past week, Instagram rolled out its new privacy policy giving it the right to sell users’ photos to advertisers without notification. This change also gave Instagram the right to share information about its users with Facebook, its parent company, as well as other affiliates and advertisers.

It didn’t take long for this announcement to cause a backlash in the social media world with many Instagram users, including celebrities, taking a stand against the photo-sharing site.

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Below is a snippet from the statement released yesterday by Kevin Systrom, co-founder of Instagram, in response to the backlash:

Earlier this week, we introduced a set of updates to our privacy policy and terms of service to help our users better understand our service. In the days since, it became clear that we failed to fulfill what I consider one of our most important responsibilities – to communicate our intentions clearly. I am sorry for that, and I am focused on making it right.

As blogger, Don Beehler, points out, Instagram users feel betrayed:

Whether or not the wording was intentional, trust has been broken with many thousands of Instagramers, and it will take more than a policy clarification to restore it.

I couldn’t agree more.

What do you think? Did Instagram do irreversible damage to its brand by breaking its users’ trust or did the Facebook-owned photo-sharing site gain back some of its credibility with its quick response to the revolt against its new privacy policy?

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